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 Posted: Thu Aug 30th, 2007 07:15 am
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ole
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PvtClewell:

(Heck! I can't remember if you're Rabbit this week, or General!)

The dust jacket blurbs are POP advertising. (That's point-of-purchase--just to pre-answer the questions.) When a headline screams, FREE, there's this little switch in your brain that lights up. Free is good! And then your thinking side takes over (or ought to take over). Every now and then a marketer comes up with a really good nangle. It's a blurb.

ole

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